Bleacher Report brings the worlds of hip-hop and basketball together in their recent partnership with Mitchell & Ness.
For their latest campaign titled the NBA Remix Collection, artists like Big Sean (Detroit Pistons), DJ Khaled (Miami Heat), Dipset (New York Knicks), E-40 (Golden State Warriors), Future (Atlanta Hawks), Master P/No Limit (New Orleans Pelicans), ScHoolboy Q (Los Angeles Lakers) and Wale (Washington Wizards), designed basketball jerseys and much more in partnership with Mitchell & Ness and the NBA that represent for their hometowns.
“Bleacher Report lives at the intersection of sports and culture,” said Ed Romaine, Bleacher Report CMO. “The NBA Remix Collection is probably the best physical representation of this mission. It fuses hip-hop music and basketball at the local level, with innovative designs that will drive conversation amongst a community of fans who are the new vanguard of style.”
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